Digital Marketing has been booming for years now. It is no secret that if your brand isn’t online it has not reached its full potential. Now bring COVID-19 into the equation. The marketing effects of COVID will be long-lasting. Consumer behaviors have shifted permanently, and in order to be where the people are, you need to be online. Here are some stats of how online behavior has shifted since COVID:
Home data usage has increased 18%
78.1% of US adults use Facebook
20.5% of Americans spend at least 30min on social media a day.
As of March 19, 2020, online gaming traffic has increased by 75% week-over-week.
Being online is easy, set up a Facebook page and an “easy do it yourself” website, and you are done!… NOPE! That’s not going to cut it today. You need to get your brand in front of as many eye balls as possible while being cost effective.
Today you need a FULL digital marketing strategy and that means PPC, SEM, SEO, SMM. Don’t recognize these acronyms?
Let’s take a step back:
PPC = Pay Per Click Advertising
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SMM= Social Media Management
Cost efficiency: Now you might want an in-house team to handle all this but managing a full-blown digital marketing team takes time and money. An online marketing agency consists of a group of experts in their respective fields working full time. As a customer, you have the benefit of hiring this group of certified individuals to help your company reach its online goals.
Ongoing supervision: Here at Expresso Company we know that our client’s success is equal to our success. That is exactly why we don’t call them clients, we prefer the term parterns. When you sign up with Expresso Company you can be sure we will go the extra mile to make sure everything is performing as expected. We will constantly optimize and improve our work.
Learning/research: Digital Marketing platforms are constantly evolving adding new technology. Your digital marketing agency must always be on top of the latest updates and trends to make sure your campaigns are performing perfectly.
Agency reputation: For marketing agencies, each customer is a badge of honor. In the end, we have to be honest our portfolio is part of our strength so for us to be able to brag that you are our client in another sales attempt, helps. Therefore, we will do everything we can to keep you happy.
Scalability: Agencies have a high number of qualified staff, which means we can scale quickly. On the other hand, you’d have to go through a tedious interview process to hire the next person on your team. So, if you have a small business that is growing day by day, our agency can give you more time and staff.
Trust: One major factor people tend to forget is trust. Most of the partners we’ve on boarded in the last years have had a bad experience previously. Here at Expresso Company, we strive to win your trust to make sure you know you are in good hands. Transparency is a big part. We always try to set expectations and to guide you through the process so that you are 100% informed on what we are doing and what’s the next step.
Don’t hesitate to contact us today for a FREE consultation.