“Emojis and gifs are the new body language” -Adam Ludwin
Emoji is a Japanese term which means “graphic character”
The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a need to emphasize tone in forum conversations.
According to a study by Swyft Media, 74% of US users regularly use stickers, emojis or emoticons in their online communication, with a total average of 96 per day.
7 reasons why marketing companies choose to implement emojis in their content:
# 1 Increases popularity on their social networks
# 2 Reaction is the same as if it were a real human face
# 3 Proper business environments
# 4 Softens the scope of a criticism
# 5 They make companies seem more friendly and competent
# 6 Create a more positive professional environment
# 7 They are a valuable addition to communication
Advantages of implementing emojis in your social networks:
- Express feelings and emotions quickly
- Humanize and bring the brand closer to users
- Maintain and soften comments
- Improve communication and help highlight messages
- They serve to increase followers and popularity in social networks
