Emojis

“Emojis and gifs are the new body language” -Adam Ludwin Emoji is a Japanese term which  means “graphic character” The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a  need to emphasize tone in forum conversations. According to a study by Swyft Media, 74%…

A DIGITAL ECOSYSTEM FOR THE NEW GENERATIONS

Our current ecosystem is Web 2.0, interactive publicity and online marketing. Ever since the Web 2.0, social networking and community management concepts became «popular», we have witnessed drastic changes in the way we communicate, that slowly and fearful, create «engagement» (another term that became popular with the social network boom). To define the social identity…

FACEBOOK VS GOOGLE

Unless you’ve been living under a rock you know what Facebook and Google are. Let’s be honest you probably have a Facebook account; I mean who does? Facebook has more active users than the population of China! Anyone and everyone who has done a Google search or killed some time on Facebook without a shadow…