Meta’s Edits app
Courtesy: Meta
Meta recently launched the Edits app, and with its new ads rolling out, it’s already making headlines as a potential CapCut rival.
As more people create short videos for Instagram and TikTok, the demand for simple editing tools continues to grow.
That’s exactly where Edits comes in, with powerful AI features and easy-to-use mobile tools designed to make video editing effortless.
What Is the Edits App?
Edits is a video editing app powered by artificial intelligence that helps users create polished videos quickly and efficiently.
It’s especially useful for people who post videos frequently on Social Media, without needing to be a video expert.
Whether you’re showcasing a product, telling a story, or simply having fun, Edits makes video creation easy from your phone.
Let’s explore how Edits compares to CapCut, and why it could become your new go-to tool for content creation.
Why Meta Launched the Edits App
Content creators often rely on multiple apps to edit their videos, add captions, and enhance visuals, which slows down production.
Recognizing this challenge, Meta launched Edits to streamline the process with one all-in-one, mobile-friendly tool.
Moreover, as TikTok and CapCut continue to dominate, Meta needed a competitive alternative.
With Edits, they’ve delivered a fast, high-quality, AI-powered solution tailored for today’s creators.
Key Features of Edits App
One of the app’s most impressive aspects is its AI-driven editing, which simplifies even complex tasks.
Here are some standout features you should know about:
1. Smart Templates
Choose from dozens of trending formats automatically optimized for Meta’s platforms.
2. Voice-to-Text Captions:
Generate subtitles with just one tap, enhancing both accessibility and engagement.
3. Auto-Cut and Sync
Align visuals to music or voice-over in seconds, producing cinematic results effortlessly.
4. Gesture Controls
Use intuitive touch gestures to crop, zoom, or rearrange clips quickly.
5. Data-Driven Insights
Receive real-time feedback on key performance metrics such as skip rate and completion time.
6. Capture and Edit Without Limits
Record videos up to 10 minutes long which is perfect for longer Reels, interviews, or tutorials.
What Makes Edits App Different from CapCut?
When comparing Edits and CapCut, it’s clear that both have strengths. However, they serve different types of creators.
Let’s break it down:
1. Editing Workflow
CapCut provides full manual control with a multi-layer timeline and detailed editing tools.
In contrast, Edits focuses on speed and simplicity, leveraging AI to help users create polished videos effortlessly.
2. Platform Integration
CapCut works best for TikTok content and is tightly connected to ByteDance’s ecosystem.
Meanwhile, Edits is designed for Meta platforms, letting users publish directly to Instagram, Facebook, and Threads without reformatting.
3. AI Tools and Automation
CapCut offers basic AI features like auto-captions and background removal for quick edits.
Edits uses advanced AI to automate syncing, transitions, and soon keyframe and motion editing features.
4. Device Flexibility
CapCut supports desktop and mobile, ideal for users editing on a computer with a large screen.
Edits is currently mobile-only. Thus, it’s ideal for creators who shoot, edit, and post directly from their phones.
Who Should Use the Edits?
Edits is built for anyone who wants to produce high-quality videos quickly, including:
- Content creators looking to produce fast, polished content that stands out in crowded feeds.
- Freelancers managing content across different industries and platforms.
- Agencies managing accounts across Meta’s platforms
- Small businesses building an online brand presence without a full creative team.
Even casual users will find this tool valuable for editing birthday clips, event videos, or travel vlogs.
How to Access the Edits App
Starting in April 2025, the Edits App is available on both iOS and Android.
You can easily download it from the Apple App Store or Google Play, then sign in using your Meta account.
Furthermore, Meta plans to introduce premium features later this year, including branded templates, advanced AI effects, and cloud storage sync options.
Bring Your Brand to Life with Expresso Company
While Edits makes video creation easier, crafting a compelling strategy, building a brand story, and producing visuals that truly stand out still requires expert guidance.
At Expresso Company, we help brands turn tools like Edits into full campaigns that drive results.
From scroll-stopping Reels to AI-powered content strategies, we blend creativity with proven techniques to help your brand grow.
Contact Expresso Company today and bring your brand to life.
