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5 Tricks to Help Your Business Stand Out on LinkedIn | Expresso Company

Is your business on LinkedIn? If it isn’t you are already WAY behind the ball. You need to start your business profile on LinkedIn today! We can help! If your business already has a LinkedIn profile then we are sure you Are looking to make the most of your businessu2019s presence on LinkedIn? LinkedIn is the most popular professional networking site and can be an invaluable tool for businesses to boost their reach and reputation. Here are five tricks that can help your business stand out on LinkedIn:nn

1. Create a Memorable LinkedIn Company Page

First impressions matter, and when it comes to potential customers or partners checking out your company, youu2019ll want to make sure they have a good experience. That means creating a great LinkedIn company page with accurate descriptions and visual elements like cover photos, team member headshots, etc. Having an appealing page is essential in making sure people remember who you are and what you do.

2. Reach Out To New Connections

Itu2019s not enough to just have an attractive page; it requires effort if you want to stand out from the competition. Being proactive and taking the initiative by reaching out to new connections within your industry can be hugely beneficial for your businessu2019s online presence. Whether itu2019s through direct messages or through comment sections, having conversations with others in your field can be a great way to spread awareness of your brand and build valuable relationships with potential customers or partners.

3. Repurpose Your LinkedIn Content

You know how important it is for businesses to regularly create quality content about relevant topics in their industry. But donu2019t let all that hard work go unrewarded – maximize its value by repurposing your LinkedIn content into different forms for different platforms! Breaking up larger pieces of content into more bite-sized chunks is great for sharing on social media, while audio versions of articles or podcasts can get even further exposure from other platforms like YouTube or Spotify. Repurposing content will help save time while giving more attention and variety to potential viewers who may have previously missed certain pieces.

4. Monitor Competitors

In order to really stand out from the crowd, you need to know what everyone else is up to as well- this includes closely monitoring competitors in your field as well as current trends in the industry. Watching their activity gives insight into what works (and what doesnu2019t) so you can learn from their mistakes while also getting creative ideas that you could use yourself! Competing intelligently is key if you want your business ahead of the curve when it comes to capturing the attention of others online.

5. Engage With Everyone

Last but not least, engaging with every person who interacts with your company page is essential if you want them to return for more! Responding promptly and politely – whether it be u2018likesu2019 on posts, comments left by followers etc – is crucial in establishing trust between yourself and clients/partners future collaborations could depend on how effectively you engage with those interested in your services . Engagement ensures strong customer relationships which helps promote loyalty, ultimately leading to better business performance overall!
By following these tricks, you should find that people become increasingly interested in your company profile u2013 hopefully boosting engagement levels along the way too! So why not start sprucing up u2013 or creating u2013your own company page right now? We’d love to help contact us today!
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