Emojis and gifs are the new body language.
– Adam Ludwinn
Emoji is a Japanese term which means graphic character. The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a need to emphasize tone in forum conversations. According to a study by Swyft Media, 74% of US users regularly use stickers, emojis or emoticons in their online communication, with a total average of 96 per day.
7 reasons why marketing companies choose to implement emojis in their content:
- Increases popularity on their social networks
- Reaction is the same as if it were a real human face
- Proper business environment
- Softens the scope of a criticism
- They make companies seem more friendly and competent
- Create a more positive professional environment
- They are a valuable addition to communication
Advantages of implementing emojis in your social networks:
- Express feelings and emotions quickly
- Humanize and bring the brand closer to users
- Maintain and soften comments
- Improve communication and help highlight messages
- They serve to increase followers and popularity in social networks
